_ WHO AM I

About me


Consultant, Entrepreneur, Founder and Father.

With a BSc Hons. in Computer Science, I've spent two decades driving innovation at the intersection of AI, product leadership and strategy. Throughout my career I've helped businesses use emerging technologies to build smarter products, streamline operations and unlock new growth.

I am happiest when I am creating something, be it designing new products, outlining new strategies, trying to find market fit for a new product or simply writing content about the latest tech innovations. I am constantly learning and love to apply this knowledge to generate new ideas. I also love a challenge and thrive on tough problems or difficult hurdles that need to be jumped in order to succeed.

I work as a fractional executive by choice, not by default. It lets me do the work I'm best at, at the stage where it matters most, across more than one venture at a time. That said, I'm very much a team player when embedded: I believe in flat hierarchies, no office politics and credit where credit is due. When leading a team I prefer to lead from behind, making sure every team member has what they need to thrive.

Outside of the office

In my free time I am passionate about outdoor sports and try to get out onto forest trails on my bike as often as possible.

I am also passionate about good food and drink and love having long debates with friends over a great meal with a great bottle of wine.

Finally, I am father to a lively 8 year old so work-life balance is important to me - in order to spend as much time as I can biking, camping, finding insects and identifying flowers....or whatever else I can think of doing together with my daughter.